We gave Nissan’s Facebook community the opportunity to personalize the special edition of Nissan’s most important car of the year, the Micra. By giving them live access to inside the Nissan/Renault factory in Flins, France, we carried out 3 Facebook lives where people could vote for the Micra’s body colour, interior and trims, before the car was sent to the production line. All they had to do was comment on the video with a hashtag.
To make it even more entertaining and attract a wider audience, we partnered up with the infamous duo Mike and Edd, well known for their TV car show, Wheeler Dealers (200M fans worldwide). They interacted with the audience and their comments and played a variety of witty mini-games and activities highlighting the features of the car in an appealing way.