Use the biggest YouTuber in the world to make the Nissan Micra appealing to a younger audience.

Micra x Pew Die Pie
Web Film with Influencer

Brand: Nissan
Agency: DigitasLBi France
Role: Creative Direction
With: Eleanor Howe and Lina Benmansour
Year: 2017

PewDiePie (the biggest YouTuber in the whole motherfucking world) posted a video back in May 2016 “showing off” his brand new car, a rusty old Nissan Micra. So, when Nissan tasked us to refresh the Micra’s image to appeal to a younger, hipper audience for the launch of their radically different model, we decided it was time to make the sequel.

In My New Car II, PewDiePie reviews the new Micra, in a way only he could, and takes the inside jokes and wackiness of the first film to a new level. The result: an organic and unconventional ad that people loved to watch and that made the car, and Nissan, look pretty f**king cool.

My New Car II
Over 7M views.
Over 35K comments.
27x average daily website visits. 

7x eBrochure download.

"Better than Top Gear"
Some highlights of 35k comments!


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