Hijack used car search to introduce Nissan Intelligent Choice. 👱🏻👴🏻

Nissan Intelligent Choice
Social & Digital Campaign

Brand: Nissan
Agency: Publicis.Sapient
Role: Creative Direction
With: Greg Aldous, Niels Marqueyssat and Vincent Requillart
Year: 2018

When people are looking for a used car, they go on-line and search for tips about what to check on a used car: tyres, engine, interior, brakes, etc... Knowing that, our campaign hijacked their search and delivered one of the key benefits of buying a pre-owned with Nissan Intelligent Choice: every car has already been checked in more than 100 points, so they don't have to worry about a thing.

The campaign went live in 6 different countries (UK, France, Spain, Italy, Germany and Russia) on YouTube and Facebook.

9 films featuring the most searched topics have been produced and localized in 6 different languages. 

Even a "generic" film has been created to reach those not so common topics.

[unex_ce_button id="content_2fe4vnaru" button_text_color="#97a3aa" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="17px 60px 15px 60px" button_border_width="1px" button_border_color="#97a3aa" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="../" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]BACK TO ALL PROJECTS[/ce_button]