Giving a sporty attitude to a car
that used to be seen as a 'granny mobile'. 👵
The Nissan Micra, a car that used to be seen as a "granny mobile" in the UK, is now making its debut in the crowded warm hatch segment. In this class, cars are designed to look and feel more sporty and appeal to a younger group of people who live life fast. These “urban athletes” need more than transportation, they want an automobile in which they can look great while transitioning from points A to B...to C and D.
Our campaign hit the spot by giving the Micra N-Sport an edgy look and attitude, while connecting the car to young people with agile lifestyles. From choosing a bold young director to dynamic storytelling, everything was considered to give Micra the "mojo" it lacked in the last few campaigns and make it stand out from the crowd.