Prove the new Micra has a memorable design by asking artist to draw it from a glimpse. 👀

Micra x Stephen Wiltshire
Social Film

Brand: Nissan
Agency: DigitasLBi France
Role: Creative Direction
With: Eleanor Howe and Lina Benmansour
Year: 2016

Could the Nissan Micra’s radical redesign be striking enough to memorise in only 60 seconds?

This web film documents how artist Stephen Wiltshire, renowned for his detailed cityscape drawings from memory, managed to do exactly that: he drew every detail of the car to scale (!) after seeing it for only 60 seconds (!!). However, not with his habitual pen and paper, but in virtual reality using Google Tilt Brush, a tool he’d never used before (!!!).

The result is an artistic collaboration that tells the story of a talented artist mastering a new technology and an original work of art that shows off every detail of the Micra’s design.​

Stephen's 3D drawing
Technology is a beautiful thing. Thanks to VR, you can now go "inside" of Stephen's drawing and check all details of this cool artwork. 

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