Show how reliable is Nissan's technology using a story that many parents can relate to. 👨👧
A *lot* of drivers think they don't need the technology available in modern cars. For them, it's useless or even worse: not reliable. With that in mind, we came up with a story to prove exactly the opposite using a context that many people, especially parents, can relate to.
We tell the story of a dad summonsed in the middle of the night to pick up his daughter, a situation that many can be ‘tagged’ in — whether the parent or the teenager. ‘ProPILOT’ fulfills its role, keeping the tired dad safe and sound while 'rescuing' his daughter after a heartbreaking night out.
The Director's Cut
We started thinking about how we could tell this story in just 15 seconds. After locking a super short edit, we then filmed extra scenes (the Director's Cut) that fed us with different ways of telling the same plot in different formats and mediums.
That was a great exercise to challenge creatives to re-think a traditional storyline keeping in mind the codes of different platforms.