Prove the Nissan LEAF is 'Simply Amazing' by showing drivers genuinely amazed by the car. ūüėģ

The New Nissan LEAF
Social & Digital Campaign

Brand: Nissan
Agency: DigitasLBi France
Role: Creative Direction
With: Thomas Marcusson
Year: 2018

For the launch of the New Nissan LEAF in Europe, we were tasked to give a social voice to the global idea "Simply Amazing". We answered the challenge by capturing genuine reactions of potential LEAF buyers while they tried the car and its high-tech features. For many, that was the first time they were inside of an electric vehicle, making these reactions even more genuine and watchable in social media.

With a relatable tone, always including the viewer in the conversation, we captured genuine evidence of amazement, turning real people from different walks of life into advocates, providing tangible proof that the new LEAF really is simply amazing and far from being just a generic tagline in a generic TVC.

Intelligent Emergency Braking
How would you react to a car that is always keeping an eye on the road? 

How would you react to a car that parks with a push of a button? 

How would you react to a car that basically drives itself? 

6 languages
To impact the main markets, the films captured reactions in 6 different languages: Spanish, French, German, Italian, English and... Norwegian (!).

In a tight budget, more than 50 (!) short films have been developed for social media. 

Adapted to the medium
Formats 1:1 for Facebook, 9:16 for Instagram Stories, 16:9 for YouTube, short length and a catchy beginning that hooks the viewer in only 3 seconds. In addition, considering viewers watch content on mute, a special caption system has been developed for these films.

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