The New Nissan LEAF
Social & Digital Campaign

Brand: Nissan
Agency: DigitasLBi France
Role: Creative Direction
With: Thomas Marcusson

For the launch of the New Nissan LEAF in Europe, our objective was to give a social voice to the global creative idea "Simply Amazing". With a series of short films adapted to different social formats (squared for Facebook, vertical for Instagram Stories and 16:9 for YouTube), we captured Europeans being amazed by the car and its high-tech features.

With a relatable tone — and always including the viewer in the conversation —, we captured genuine evidence of amazement, turning real people from different walks of life into advocates, providing tangible proof that the new LEAF really is simply amazing.

Intelligent Emergency Braking
How would you react to a car that is always keeping an eye on the road? 

How would you react to a car that parks with a push of a button? 

How would you react to a car that basically drives for you? 

6 languages
To impact the main markets, the films captured reactions in 6 different languages: Spanish, French, German, Italian, English and... Norwegian (!).

In a tight budget, more than 50 (!) short films have been developed for social media. 

Adapted to the medium
Formats 1:1 for Facebook, 9:16 for Instagram Stories, 16:9 for YouTube, short length and a catchy beginning that hooks the viewer in only 3 seconds. In addition, considering viewers watch content on mute, a special caption system has been developed for these films.

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