The Nissan JUKE
Social & Digital Campaign

Brand: Nissan
Agency: DigitasLBi France
Role: Creative Direction
With: Samy Martinez, Walid Gouyel and Greg Aldous

The newest Nissan JUKE campaign is aimed to shine a light on the technological side of this iconic Nissan car. Cameras that provide a 360° bird's-eye view while parking and a glorious 360° sound system by Bose are the highlights.

The campaign idea is called "Never Compromise on Technology" and on social media we wanted to show all those relatable situations when you actually compromise on tech, meaning, what happens when you don't have 360° cameras to help you park or when your car sound system is 💩. 

Have you ever given up on parking and let someone do it for you?
We went to the streets and asked people from 6 different countries about those embarassing situations we all could have avoided if we had the best tech in our cars.

"I am a parking-phobic"
How many times you caused a mini traffic jam because you take too long to pak?

Have you ever had someone ruining your song while driving? 
You could have avoided that if you had the best sound system in your car.

"I have a beautiful voice"
How many times you've got caught singing along while stuck in traffic? When you have the best sound system in your car you see the other drivers around you as your audience.

We also provided to the different Nissan markets in Europe a flexible framework to display relatable data of when people compromise on technology. The result? 100s of mini films and gifs that will be shared all year long.

The "made for social stamp"
Videos adapted to 9:16 and 1x1 for Facebook and Instagram Stories, short length and a catchy beginning that hook viewers in only 3 seconds.

Motion by Iggy Pacanowski.

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