Open a conversation about how cities could soon become much quieter thanks to electric vehicles. 🙉

The Unacceptable Videos
Social Videos

Brand: Nissan
Agency: DigitasLBi France
Role: Creative Direction
With: Thomas Marcusson & Andre G. Gray
Year: 2017

By literally bringing traffic noise of European cities to places we don't accept any noise, we opened a conversation with a thought-provoking question: why do we accept traffic noise at all?

As most people watch content on mute on social media, it was an interesting challenge to convey the effect of noise pollution in a visually impactful way. The campaign has been awarded 'Creative Work of the Week' on The Drum 🥇.

Film 1: A serene camping trip is interrupted by traffic noise.

Film 2: Picnic in a quiet city park is interrupted by traffic noise.

Film 3: Yoga class in a calm studio is interrupted by traffic noise.

Adapted to the medium
Format (1:1 on Facebook and Instagram, 16:9 on YouTube), short in length and a catchy beginning that hooks the viewer in the first 3 seconds. Everything has been taken in consideration. 

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