Vodafone at Home

Brand: Vodafone Ireland
Agency: Target McConnells
Role: Art Direction
With: John Watson and Edwina Nolan

Our approach to promote Vodafone's home services (broadband and landline) was simple and different. Instead of featuring people (like our competitors), we used objects. Home objects. 

After weeks researching and trying to find ways to clearly relate an object to a specific message, our team of designers, food stylists, animators and a talented photographer, brought this campaign to life. 

To highlight the super fast broadband, nothing better than a charming rocket.

Different messages...
... different icons. For 'Simply Broadband' a simplistic egg. To communicate we're now in your street a convenient pizza box.

One of my favourites: your bill explained. We created one of those kids games to match shapes. A metaphor to highlight how simple and easy is to understand your bill.

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