Vodafone Centre Stage
TV Commercial

Brand: Vodafone Ireland
Agency: Target McConnells
Role: Concept/Art Direction
With: David Higginbotham 

Centre Stage is a sponsorship platform for Vodafone that promotes the biggest music and comedy festivals in Ireland.

The TV commercial is a reflection of the strategy to surround festival fans all summer long with a strong digital and physical presence. It also played as a visual metaphor, positioning our audience centre stage on the biggest music and comedy festivals.

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The MakingOf
3 days, 30 cast, 45 crew, 100 extras, a bunch of cool cameras, 8 location moves... and 1 stuck truck.

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