Vodafone Comedy
Carnival Galway 2015

Campaign

Brand: Vodafone Ireland
Agency: Target McConnells
Role: Concept/Art Direction
With: Alan McCafferty and Andrea Figueira

The initial brief was to create a distinctive look to the Vodafone Comedy Carnival Galway. It didn't take too long to know that our look (and feel) should come from the vintage circus with its crafted etch style, carnival parades and playful characters.

The next step was to come up with a line that encapsulates the theme, the festival and the location: "There's laughter in the Eyre". A clear mention to the iconic Eyre Square, one of the most important spots in Galway and location of the main arena.

The "hard" (but fun) task was to combine theme and line. Tobias Hall – our comissioned artist – made eveything looks really simple, crafting with pen, paper and loats of patience, the final artwork.

The seven year etch…
... Made in 2 weeks. One colossal job with an equally massive pay off.

The result
The same artwork has been adapted to be used in several mediums and formats, including different billboards, digital display, social media, etc.

Detail
Do you remember the propeler from the top of the page? Look how pretty it became and how small it is compared to the whole composition.

Radio – 30"
We gave our ringmaster something extra to shout about in our radio ad.

Track – 1:50"
The ringmaster also delivered a captivating carnival song. Why not? It's carnival!

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