The initial brief was to create a distinctive look to the Vodafone Comedy Carnival Galway. It didn't take too long to know that our look (and feel) should come from the vintage circus with its crafted etch style, carnival parades and playful characters.
The next step was to come up with a line that encapsulates the theme, the festival and the location: "There's laughter in the Eyre". A clear mention to the iconic Eyre Square, one of the most important spots in Galway and location of the main arena.
The "hard" (but fun) task was to combine theme and line. Tobias Hall – our comissioned artist – made eveything looks really simple, crafting with pen, paper and loats of patience, the final artwork.