Explain how Vodafone is improving their network in a way that even a 7 year old understands. 👦🏻

The Curious Kid
Web Video

Brand: Vodafone Ireland
Agency: Target McConnells
Role: Concept/Art Direction
With: Karl Waters
Year: 2015

Vodafone is constantly improving their network and our job was to communicate that. The challenge: behind the work there are managers, technicians and engineers talking about complex "stuff".

To make things simpler and clearer, we pit Vodafone’s brightest against their trickiest, most disarming interviewer yet: Paddy, age 7. He’s cute. He’s charming. He’s also immune to bullshit. If they try to overcomplicate things, he’ll bring them back on track with a single word: why?

To introduce Paddy, we shared a short video on Facebook showing our Curious Kid getting ready for his first big interview!

First video – Signal Boost
We brought Paddy (and his entourage) to Body&Soul, one of the biggest music festivals in Ireland and also one of the locations Vodafone boosts their network signal.

The second video – HD Voice
In his 2nd video, now in a race track, Paddy interviews Lorraine, from Vodafone. She knows everything about HD Voice and how it allows us to have crystal clear conversations even in a noisy environment.

[unex_ce_button id="content_li8m6f7iy" button_text_color="#97a3aa" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="17px 60px 15px 60px" button_border_width="1px" button_border_color="#97a3aa" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.eduvieira.com/work/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]BACK TO ALL PROJECTS[/ce_button]