Vodafone is constantly improving their network and our job was to communicate that. The challenge: behind the work there are managers, technicians and engineers talking about "complex stuff".
To make things simpler and clearer, we pit Vodafone’s brightest against their trickiest, most disarming interviewer yet: Paddy, age 7. He’s cute. He’s charming. He’s also immune to bullshit. If they try to overcomplicate things, he’ll bring them back on track with a single word: why?