Claudio Eduardo Vieira — Creative Director

In a nutshell...

I'm Claudio Eduardo Vieira, a Creative Director with a background in Art Direction. My thing is to come up with great ideas in a world that doesn't have time for bad ones.

With over 15 years in advertising, I’ve created insightful 360°
campaigns, thumb-stopping content, and engaging experiences
that don’t just capture attention—they convert. I’ve worked with top brands like Nissan, Renault, Vodafone, Guinness, Unilever, MoneyLion, and more across South America, Europe, and the U.S.

Along the way, I’ve picked up 20+ awards, but at the end of the
day, it’s not about trophies—it’s about pushing brands forward, and
creating real connections with their audience.

I thrive on creative strategy, storytelling, brand innovation, and team
mentorship—turning insights into powerful ideas that resonate.

Experience
(last 10 years)

Malka (MoneyLion) — U.S.
Group Creative Director – Present

Publicis Conseil — France
Creative Director – 2019/2021
Main account: Renault Group (Global).

Publicis Sapient/Razorfish — France
Creative Director – 2018/2019
Main account: Nissan (Europe).

Digitas LBi (Publicis) — France
Creative Director – 2016/2018
Main account: Nissan (Europe).

Target McConnells (WPP) — Ireland
Deputy Creative Director – 2014/2016
Senior Art Director – 2013/2014
Art Director – 2011/2013
Target McConnells is one of the most awarded agencies in Ireland.
Main account: Vodafone (Ireland).

RMG Target (JWT) — Ireland
Digital Art Director – 2010/2011
For many accounts including Guinness (and other Diageo brands), Pot Noodle (and other Unilever brands), and Vodafone Ireland.

Skills

✓ Set and lead the creative vision.

✓ Build and keep high-level client relationships.

✓ Come up with fresh solutions that fit client needs.

✓ Guide creatives, helping them grow and thrive.

✓ Own major accounts and make sure they succeed.

✓ Lead and inspire teams of different disciplines.

✓ Craft copy and images to a pixel level.

✓ Promote an ego-free and collaborative culture.

I've been learning the secrets of the business from legends like Paul Arnold, Patrick Collister, Steve Henry, Marcelo Vergara, and Marco Venturelli. Moreover, I've also attended many Meta (aka Facebook) Hacks and Google Sprints.

Workshops/Certifications
• Creative Idea Generation & Judgment by Steve Henry

• Getting the Best from Your Agency by KesselsKramer

• New Rules of Communication by Patrick Collister

• Selling Creative Work by Paul Arnold

Languages
• Eu falo Português — Native language

• I speak English — Fluent

• Je parle un peu Français — Elementary proficiency

• Yo hablo un poco de Español — Elementary proficiency

Honors & awards

The Webby Awards (U.S. - Apr 2025) 
How-to, Explainer & DIY — Nominated
With "No Stupid Questions"

The Drum (U.S. - Nov 2022) 
U.S. Ad of the Day
With MoneyLion's Holiday Bonus

Spotlight Awards (Oct 2020) 
Best Car Photography — Judge

Ad Stars (Jul 2020)
Best Interactive Work — Judge

The Drum (UK - Aug 2017)
Creative Work of The Week — Gold 
With Nissan Electrify the World - Unacceptable Videos

Shorty Awards (U.S. - May 2017) 
Industry Awards (Auto/Audience Honor)
With PewDiePie - My New Car II

Grand Prix des Stratégies (France - Mar 2017) 
GP Stratégies de L'engagement Client — Silver
GP Stratégies Médias — Silver 
GP Stratégies des Relations Publics — Silver 
With Nissan Electric Café

Trophées Marketing (France - Mar 2017) 
Events — Gold 
With Nissan Electric Café

ICAD (Ireland - May 2016)
Advertising/Display Craft/Typography — Commended 
With Vodafone Centre Stage - Galway Comedy Festival 2015

Irish Sponsorship Awards (Ireland - Nov 2015) 
Best Entertainment and Event Sponsorship — Gold 
With Vodafone Centre Stage - Vodafone Comedy Festival

Best Integrated Sponsorship — Gold 
With Vodafone Centre Stage

Sponsorship of the Year — Gold 
With Vodafone Centre Stage

ICAD (Ireland - May 2015) 
Art Direction Campaign — Commended 
With Galway Comedy Festival  

ICAD (Ireland - May 2014) 
Art Direction/Digital Design Campaign — Commended 
With Vodafone Christmas 

Art Direction/Illustration Campaign — Commended
With Vodafone Christmas

Interactive Kiosk and Installation — Commended 
With Vodafone Instaprint at Electric Picnic

Interactive and Experience Installation — Commended
With Vodafone Interactive Billboard for Electric Picnic  