Claudio Eduardo Vieira — Creative Director

In a nutshell...

I'm Claudio Eduardo Vieira, a Creative Director with a background in Art Direction. My thing is to come up with great ideas in a world that doesn't have time for bad ones.

With over 15 years in advertising, I've been shaking up the industry, crafting insightful 360° campaigns, attention-grabbing content, and experiences that leave a lasting impression. I've partnered with brands like Nissan, Vodafone, Guinness, Unilever, MoneyLion, and more.

My work has been honored with over 20 international awards, but here's the real deal: it's not just about the trophies. My ideas go beyond, causing real impact and inspiring brands to take action.

Let's connect and discuss how we can make magic happen together.

Experience
(last 10 years)

Malka — USA
Group Creative Director – Present

Publicis Conseil — France
Creative Director – 2019/2021
Main account: Renault Group (Global).

Publicis Sapient/Razorfish — France
Creative Director – 2018/2019
Main account: Nissan (Europe).

Digitas LBi — France (Publicis)
Creative Director – 2016/2018
Main account: Nissan (Europe).

Target McConnells — Ireland (WPP)
Deputy Creative Director – 2014/2016
Senior Art Director – 2013/2014
Art Director – 2011/2013
Target McConnells is one of the most awarded agencies in Ireland.
Main account: Vodafone (Ireland).

RMG Target — Ireland (JWT)
Digital Art Director – 2010/2011
For many accounts including Guinness (and other Diageo brands), Pot Noodle (and other Unilever brands), and Vodafone Ireland.

Skills

✓ See a brief as an opportunity to impact lives.

✓ Connect great insights with great ideas.

✓ Lead and inspire teams of different disciplines.

✓ Stop people from hitting the "Skip Ads" button.

✓ Craft copy and images to a pixel level.

✓ Promote an ego-free and collaborative culture.

I've been learning the secrets of the business from legends like Paul Arnold, Patrick Collister, Steve Henry, Marcelo Vergara, and Marco Venturelli. Moreover, I've also attended many Facebook/Instagram Hacks and Google Sprints.

Workshops/Certifications
• Creative Idea Generation & Judgment by Steve Henry

• Getting the Best from Your Agency by KesselsKramer

• New Rules of Communication by Patrick Collister

• Selling Creative Work by Paul Arnold

Languages
• Eu falo Português — Native language

• I speak English — Fluent

• Je parle un peu Français — Elementary proficiency

• Yo hablo un poco de Español — Elementary proficiency

Honors & awards

The Drum (US - Nov 2022) 
US Ad of the Day
With MoneyLion's Holiday Bonus

Spotlight Awards (Oct 2020) 
Best Car Photography — Judge

Ad Stars (Jul 2020)
Best Interactive Work — Judge

The Drum (UK - Aug 2017)
Creative Work of The Week — Gold 
With Nissan Electrify the World - Unacceptable Videos

Shorty Awards (US - May 2017) 
Industry Awards (Auto/Audience Honor)
With PewDiePie - My New Car II

Grand Prix des Stratégies (France - Mar 2017) 
GP Stratégies de L'engagement Client — Silver
GP Stratégies Médias — Silver 
GP Stratégies des Relations Publics — Silver 
With Nissan Electric Café

Trophées Marketing (France - Mar 2017) 
Events — Gold 
With Nissan Electric Café

ICAD (Ireland - May 2016)
Advertising/Display Craft/Typography — Commended 
With Vodafone Centre Stage - Galway Comedy Festival 2015

Irish Sponsorship Awards (Ireland - Nov 2015) 
Best Entertainment and Event Sponsorship — Gold 
With Vodafone Centre Stage - Vodafone Comedy Festival

Best Integrated Sponsorship — Gold 
With Vodafone Centre Stage

Sponsorship of the Year — Gold 
With Vodafone Centre Stage

ICAD (Ireland - May 2015) 
Art Direction Campaign — Commended 
With Galway Comedy Festival  

ICAD (Ireland - May 2014) 
Art Direction/Digital Design Campaign — Commended 
With Vodafone Christmas 

Art Direction/Illustration Campaign — Commended
With Vodafone Christmas

Interactive Kiosk and Installation — Commended 
With Vodafone Instaprint at Electric Picnic

Interactive and Experience Installation — Commended
With Vodafone Interactive Billboard for Electric Picnic  