Financial Freedom

Brand: MoneyLion
Agency: Malka
Role: Creative Direction
Year: 2023

Context

Are you really free if you're not financially free?

With nearly two-thirds of Americans living paycheck to paycheck, MoneyLion knew it was time to spark a serious conversation about financial freedom and how to achieve it.

And what better day to kick it off than the 4th of July, the ultimate celebration of freedom? To make it unforgettable, we used the power of AI to bring one of the founding fathers himself, Benjamin Franklin, to host this one-on-one with Americans.

It's time to have a one-on-one with A.I. Ben Franklin, America.

We awarded prizes to help people break free from financial burdens.

We created many short videos packed with practical money tips to help anyone achieve financial freedom, from budgeting your paycheck to strategies for paying off debt.