Surrounding Vodafone customers with music and comedy festivals all summer long.

Project: Vodafone Centre Stage
Brand: Vodafone
Agency: Target McConnells
Role: Creative Direction/Concept
With: David Higginbotham
Year: 2014

Context

Centre Stage is a sponsorship platform from Vodafone that promotes the biggest music and comedy festivals in Ireland.

The TV commercial reflects the strategy to surround festival fans all summer long with a strong digital and physical presence. The ambition was to play with a visual metaphor, literally putting our audience on center stage at the festivals they have been waiting for the whole year.

TVC 40"

Making-of