Crafting a vintage carnival look to one of Ireland's top comedy festivals.

Project: Vodafone Comedy Carnival Galway 
Brand: Vodafone
Agency: Target McConnells
Role: Concept/Art Direction
With: Alan McCafferty & Andrea Figueira

Context

Vodafone sponsors some of the biggest music and comedy festivals in Ireland, including the Vodafone Comedy Carnival Galway. Our task was to promote the event, starting by designing a whole new identity announcing Vodafone as the main sponsor.

It didn't take too long to understand that the look should come from a vintage circus funfair, including the crafty etch style, parades and playful characters.

In parallel, the talented Alan McCafferty came up with a line that wrapped-up the look, the festival and its location: "There's laughter in the Eyre." A clever play with words highlights the Eyre Square, one of Galway's landmarks and where the festival takes place.

Honors

Key Visual
The result of weeks of hard work between several artists, including 2 illustrators. The logo was designed by Fuchsia MacAree and the illustration by Tobias Hall.

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We also delivered a song that became the festival theme and a radio spot.

Song – 1:50"

Radio spot – 30"